

Brave created a Web browser that allows users to replace online ads with advertising from Brave's own network. As the Financial Times (Opens in a new window)reports, several members of the Newspaper Association of America (NAA) sent a cease and desist letter to Brave Software and its founder, Brendan Eich. That said, these publishers do have their limits. It's hard to stop a truly determined person from accessing your content for free without mucking up the experience for everyone else. In other words, there are always ways to get around various online paywalls, but the papers view this as the cost of doing business. Most newspaper publishers tolerate a few Internet shenanigans.

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